S.W.O.T. Analysis for Co-operatives
S.W.O.T. (Strengths, Weakness, Opportunities, and Threats), is a simple, but powerful business planning tool. It can assist a co-op to concentrate on what makes it strong, position a co-op to reduce threats, and hopefully leverage unseen opportunities.
Developed in the 1970’s and popular ever since, SWOT is an extremely useful tool for strategically planning the future. It groups information into lumps so that it can be examined more closely and systematically. The goal is to isolate key issues that will later be re-examined for closer consideration.
For better or worse, SWOT is a mechanism that can deal with complex situations in a quick and dirty way. Cooperative businesses operate in a changing and dynamic world, SWOT is a technique used by managers to quickly make better-informed decisions in this environment.
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